UK food brand distributor partners with Route 101 to transform customer support with Zendesk solutions

All About Food specialises in bringing popular restaurant and coffee shop products to retail markets. Since its beginning in 1999, the company has grown from offering Nando's PERi-PERi sauce to providing a wide range of products from well-known brands like Costa Coffee, PizzaExpress, and Wagamama. Their selection includes sauces, mayonnaise, and meal kits across various food categories.

To improve customer support and streamline operations, All About Food teamed up with Route 101 to implement the Zendesk Suite Professional. This comprehensive solution enhanced customer interactions by offering self-service options, a robust ticketing system, and advanced reporting capabilities to support data-driven decisions.

Download the case study to learn how Route 101 assisted All About Food by:

• Implementing Zendesk Guide to create a knowledge management system, enabling customers to find answers independently and reducing the need for direct agent interaction.
• Upgrading the customer support and ticketing system with Zendesk Support, allowing for better management of enquiries and unified tracking of customer interactions across brands.
• Introducing Zendesk Explore to provide detailed performance metrics, empowering All About Food to analyse customer data and make informed decisions for future improvements.