Route 101 helps a rewards club to rebrand and relaunch the customer service estate with Zendesk

Virgin Red is a rewards club designed to give Virgin customers access to more of the things they need, want, and love from the Virgin family and beyond.

Virgin Red was already using Zendesk to handle customer service queries and initially approached Route 101 as a trusted Zendesk partner to assist with evaluating the existing instance and fixing ongoing issues to ensure the help centre was fully optimised.


Download the case study to find out how Route 101:

• Optimised Virgin Red’s existing Zendesk setup
• Launched a new brand for the business
• Decommissioned a legacy brand and securely deleted all relevant data
• Empowered the Virgin Red team to support points management across the Virgin Trains Ticketing app